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Découvrez le groupe
et ses métiers en 3 min
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In-the-field market research
Since 1991, numerous industrialists and distribution companies have asked us to conduct a very broad range of market research.
► Western offer on the target market: products, wholesale and retail prices or transfer prices for B2B, distribution networks, marketing campaigns and sales policy.
► Local offer: products, wholesale and retail prices or transfer prices for B2B, distribution networks, shareholding structure for producers (JV or not), sales policy.
► Demand: users or distributors of the products in question. Distribution channels. Sales volumes and terms. Principal decisive factors behind the sale (products, services, etc...).
► Restrictions: export or import issues (customs, permits, approval, etc...), study of the logistical approach and impact on prices.
In the course of these ad hoc studies, we meet local participants and make, depending on circumstances, undercover approaches to competitors.
In preparation for the introduction of a brand:
► Pinpointing of potential sites and catchment area report.
► Consumer survey with or without product tests and presentation, using surveys or round tables.
► Preparation of a profit budget.
► Product, merchandising and price recommendations (based on the market research).
Consumer surveys:
► Drawing up of the specifications
► Selection of a sample group representing your target, or strategic places where we will find our survey participants
► Running of a survey: processing and analysis of the results.
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